First Annual Atlanta Integrated Marketing Summit
October 11, 2007
Atlanta History Center - Atlanta, Georgia

A special thanks to all of the attendees, participating associations and sponsors for making the First Annual Atlanta Integrated Marketing Summit a real success.

300 professionals and students of marketing, advertising, public relations, creative fields, business and education gathered together to learn the latest thinking on integrated marketing, presented by world class speakers, with dynamic examples & stories to share from a national and international perspective.

The half day summit included presentations on the following topics:

  • “The need to tell a brand story across media channels.”
  • "The Consumer Mindset and What That Means for You -- GfK Roper Reports® Consumer Perspective."
  • “How to Win the B2B Customer in the Digital Age.”
  • “Leveraging traditional assets in the online space to extend the reach of your brand.”

The 2007 Moderator & Speakers:

  • Ken Bernhardt, Georgia State University
  • Josh Rose, iDeutsch
  • Kathy Sheehan, GfK NOP Roper Consulting
  • Lana McCoy, Eastman Kodak Company
  • Michael Friedman, Darden Restaurants

Don’t forget to check back for details on the 2008
Atlanta Integrated Marketing Summit.

 
 
2007 Moderator:
Ken Bernhardt
Professor of Marketing
Georgia State University
 
 
2007 Speakers:
Josh Rose
Sr. VP & Director
iDeutsch
Kathy Sheehan
Sr. VP, GfK Roper Consulting
GfK NOP
Lana McCoy
SE Business Dev. Manager
Eastman Kodak Company
Michael J. Friedman
Director Interactive Marketing
Darden Restaurants
 
 
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