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First Annual Atlanta Integrated Marketing
Summit
October 11, 2007
Atlanta History Center - Atlanta, Georgia
A special thanks to all of the attendees,
participating associations and sponsors for
making the First Annual Atlanta Integrated Marketing
Summit a real success.
300 professionals and students of marketing,
advertising, public relations, creative fields,
business and education gathered together to
learn the latest thinking on integrated marketing,
presented by world class speakers, with dynamic
examples & stories to share from a national
and international perspective.
The half day summit included presentations
on the following topics:
- “The need to tell a brand story across media channels.”
- "The Consumer Mindset and What That
Means for You -- GfK Roper Reports® Consumer
Perspective."
- “How to Win the B2B Customer in the Digital Age.”
- “Leveraging traditional assets in
the online space to extend the reach of your
brand.”
The 2007 Moderator & Speakers:
- Ken Bernhardt, Georgia State University
- Josh Rose, iDeutsch
- Kathy Sheehan, GfK NOP Roper Consulting
- Lana McCoy, Eastman Kodak Company
- Michael Friedman, Darden Restaurants
Don’t forget to check back for details
on the 2008
Atlanta Integrated Marketing Summit.
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